I really like when designers and marketeers are sales oriented. I just came across this great design for condom packaging, not something you often talk about but important non the less. The strategy was to sell more to young women. So a sleek very nice looking packaging with all the details hidden on the back became the new product. Looks a bit like expensive cigarettes, but why not use marketing experience from a negative product to promote something positive. Kudos to Jex Condoms!
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