Comuting and bike culture in Reykjavik

As many know I live and work in Reykjavik, Iceland. I commute to work by bike and I'm relatively involved in the bicycle culture in Reykjavík.
The Reykjavik bike scene has been quite flat until recently with successful Bike to work week, the opening of local shops like David's Kria Cycles and with the city showing greater interest in bicycling as an transportational option.

Yesterday I met two guys from the Reykjavik City Transportation and environmental office. One of them was using an electric bike owned by the city. I got to take it for a spin and what a surprise, smooth ride and so simple to manage. Would love to try it on my grocery getter
loaded and with strong head wind.