Wednesday, July 29, 2009
I've been working on a small marketing project for an amazing Icelandic Ceramic Artist, Elísabet Haraldsdottir.
Check her work out at Facebook or www.elisabetharaldsdottir.com.
More picture of her work to come.
We're working on a virtual gallery with an e-commerce solution, if someone knows great examples or of an affordable software pls. let us know in the comments.
Arrival Reykjavík at Bardurs Place
Hvanneyri, Eldborg, Snæfellsnes peninsula, Agriturismo/Campsite
Snæfellsnes peninsula, Possible snowmobile, Bifröst hotel
Bifrost, Húsafell, Possible snowmobile, Mountain road to Þingvellir, Gullfoss and Geysir, campsite at Flúðir
Flúðir, Landmannalaugar, campsite/cabin
Gravel roads, river crossing
Landmannalaugar, Mt.Hekla, Seljalandsfoss, Skógarfoss, (Possible Snowmobile, glacier walk), Dyrhólaey, Vík hostel?
Vík, Lómagnúpur, Skaftafell campsite/Hostel, Svartifoss (glacier walk)
Skaftafel, Jökulsárlón,(Possible Snowmobile), Lón/Djúpivogur/Breiðdalsvík campsite or agriturismo
East coast, Dettifoss, Ásbyrgi campsite
Húsavík Whale Watching, Mývatn, campsite/hostel/hotel
Mývatn, Goðafoss, Akureyri hostel/camping or Hrísey if early!
Eyjafjörður, Kjölur Highandroad, Kerlingafjöll Mountaincabin or Laugafell cabin
Kjölur, Gullfoss, Geysir, Reykjavík
Saturday night in Reykjavík??
Extra day, Horseback riding, swimming pool, shopping, dinner at Fiskifelagid.
Blue lagoon, Keflavík!
Tuesday, July 28, 2009
We've been spending the first days of our summer holiday at Bifrost.
We've had amazing weather and had so much fun, It's so great to get a few days of to spend with your family 24/7.
Now we're back at Reykjavík, doing some office work and some garden work before heading out again.
Thursday, July 23, 2009
Click here to listen -->
Spirits low? Is the Credit Crunch getting you down? It might just be a very good time to start a brand new bank ... unencumbered by the toxic loans and the government bailouts of most of the old ones. Peter Day finds out from the experts how to start a bank ... and also how not to do it. Producer: Sandra Kanthal Editor: Stephen Chilcott
SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns.
- Little Red Book of Selling by Jeffrey Gitomer 
- The Game by Neil Strauss
- Presentation Zen by Garr Reynolds
- The Complete Idiot’s Guide to Cold Calling by Keith Rosen
- Sales 2.0 for Dummies by David Thompson with Elaine Marmel
- How to Master the Art of Selling by Tom Hopkins
- Selling the Invisible by Harry Beckwith 
- The Psychology of Selling by Brian Tracy
- Attitude 101 by John C. Maxwell
- Don’t Sweat the Small Stuff by Richard Carlson
- Dog Eat Dog and Vice Versa by Jerry Rossi
- Secrets of Closing the Sale by Zig Zigler
- Secrets of Question Based Selling by Thomas Freese
- The Greatest Salesman in the World by Og Mandino
- Selling to Big Companies by Jill Konrath
- How to Win Friends and Influence People by Dale Carnegie 
- The Art of War by Sun Tzu
- Covert Persuasion by Kevin Hogan
- The Definitive Book of Body Language by Barbara Pease
- Raven by Tim Reiterman
Each book has 50 to 100 words of commentary, so jump over there if you are interested.
I found out about the list from a blog post by Josiane Feigon at Cubicle Chronicles. She laments, “Why is it that anytime someone assembles a list of the best sales books that Zig, Tom, Og, Jeffrey, Dale and Brian have to be on that list?”. You can read further about her likes and dislikes.
I like that she pointed me to the list.
1 – This is a book from The 100 Best Business Books of All Time
Amazon.com just bought Zappos.com. Two great companies with very different brands and company culture.
I guess Amazon will keep Zappos as it is, damaging the company culture of Zappos will make the company almost worthless. N.B. Amazon founded a Endless.com an e-commerce site selling shoes and accessories in 2007, will they close it or run it side by side Zappos.com?
Wednesday, July 22, 2009
Yahoo! has a new look. Clean and nice.
What strikes me first is the Facebook Connect application. What a collide of giants! Now you can update your status and see your friends update on Yahoo! At the same time Yahoo! ads it's Ads next to the Facebook frame an thus monetizes the Facebook application. The same goes for MySpace.
When looking at the mail, I can now view my Gmail next to my Yahoo! mail.
I'm going to give Yahoo! a go for a few days and comment again!
Thursday, July 09, 2009
I might have my first Italian friends coming over since I moved back to Iceland from Italy. Raffaele a very good friend of mine from school is hopefully coming with some of his friends. Even though the ISK is the lowest it has been in decades rental cars are hard to find and really over prized. So now I'm looking for used cars to rent from my friends and family. I'm also creating a two week itinerary "Giro d'Islanda" I will post more as soon as I've figured something out.
Tuesday, July 07, 2009
We're following quite a few great agency tweets such as @ogilvy , @razorfish, @agencypaj , @McCann_NY and @BBHLabs.
In Iceland we have allot of great examples on how not to Tweet, and consulting agencies are often in that group. On the other hand we have a lot of great Twitters, most of which are technology orientated but many are also designers and entrepreneurs (Most of the tweets are in English): @hjalli , @gommit, @rosastef, @andresjons, @frostis , @jonsval , @allimetall , @raduneytid ,
I really liked the guidelines Rupal Parekh put forth in his article but I felt that the strategy part was somewhat missing. I believe you need to have a clear focus before you start to tweet, what is the purpose of the account.
| Thinking of Tweeting?|
There's no silver bullet when it comes to Twitter, but here is some common-sense logic agencies should apply to their strategies.
Don't over-promote. Of course you want to use Twitter to build your agency's brand, but don't hit people over the head with a litany of press releases.
Be human. Attach a personality -- a name, a photo -- to your Twitter feed and balance promoting your brand with some personal updates so followers can get a sense of your company culture.
Remember, Twitter is public! A client probably won't appreciate your tweeting "Ouch, got a nasty hangover" when you're late to the meeting.
Keep clients looped. Be sure to share your agency's Twitter strategy with your clients. Get permission if you want to mention one by name, and don't forget that a lot of your work is proprietary. Don't let a careless misstep to cost you the relationship.
Listen. Know what people are saying about you on Twitter. Use search.twitter.com or an application such as TweetDeck to monitor the chatter.
Respond. The point of being on Twitter is to engage with people who know your agency, as well as those who don't and want to learn more about you. If followers comment on your feed or send you direct messages, get back to them promptly. Remember, it's a conversation.
Keep expectations in check. A Twitter strategy does not make your agency "social." Try out tools internally to share knowledge, exchange ideas and -- best yet -- encourage learning that you can pass along to clients.
Identify impersonators. Accounts purporting to be someone or something they're not violate Twitter's terms of service. So if someone's got their paws on yours, let Twitter know.
-- Rupal Parekh
Wednesday, July 01, 2009
The family had an amazing weekend in the west of Iceland. Took my son,
Alexander, bouldering close to our camp. We had so much fun and he was
so great on the rock. "Dad look at me I'm climbing like the spider!"