tag:blogger.com,1999:blog-35057102012-02-14T15:01:35.288ZPersonal Marketing Blog. Marketing in Iceland and other niche markets, green marketing, e-marketing, web 2.0, social media and other innovative marketing solutions.Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.comBlogger2331100tag:blogger.com,1999:blog-3505710.post-33013288864721819302012-02-14T15:01:00.001Z2012-02-14T15:01:35.305Z

Ég var í viðtali á Rás 2 mánudaginn 13.febrúar um myndbandið af "Lagarfljótsorminum" sem fer eins og eldur í sinu um Netheima. Í dag er myndbandið komið með yfir 3,6 milljónir heimsókna og fjölda annara hliðarsíða. Við ræddum stuttlega um hvort hægt væri að búa til viral video, hvort hægt væri að nýta sér viral video sem þetta við markaðssetningu og svo auðvitað um hlustun, hugarefni mitt

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-51650258416776660152012-02-07T14:05:00.001Z2012-02-07T14:05:24.317Z

Super Bowl 46 var að ljúka með stórkostlegum leik. Eins og oft áður voru það samt auglýsingarnar sem voru í aðalhlutverki, a.m.k. hjá mér. 30 sekúndna auglýsing í Super Bowl kostar litlar 3,5 milljón dollara sem eru rúmlega 400 milljónir íslenskar eða um 14 milljónir per sekúndu. Chrysler birti nú annað árið í röð tveggja mínútna auglýsingu. Verðið er auðvitað til komið vegna gríðarlega góðs

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-19522373642417969112012-02-02T01:47:00.000Z2012-02-02T03:31:01.829Z

Ég fluti stutt erindi á Háskólafundi ÍMARK. Erindið var stutt af myndum en litlum sýnilegum texta. Hér verður því að finna slóðir inn á helstu efnisþætti, viðbótartexta, hlekki og annað efni sem tengist erindinu. Tengingar við mig: @bardur bardurorn@gmail.com Linkedin.com/in/bardur  Frumkynningin er hér, meðfylgjandi texta verður bætt við síðar: Háskólafundur ÍMARK - Hlustað á

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0Reykjavik, Iceland64.135338 -21.8952164.07992200000001 -22.0531385 64.190754 -21.737281499999998tag:blogger.com,1999:blog-3505710.post-12521291571314544182011-10-27T11:34:00.001Z2011-10-27T12:46:17.496Z

Location-based marketing seems to be catching on slowly in Iceland. Students in colleges and universities that might be regarded as the core market segment by many mobile companies do not seem to be using Foursquare or other location based applications. According to Foursquare 55% of their customers are male and the largest age demographic is 18-35 years old (Oddly large segment, not much in

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com3tag:blogger.com,1999:blog-3505710.post-8429038587436601652011-06-24T14:38:00.000Z2011-06-24T14:38:01.467Z

While writing my masters thesis I've come across some great readings. Most are just out so the topic seems hot these days. The new book by Henry Chesbrough, "the father of open innovation", Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era is an amazing book all people interested in services should read. I especially liked the way H.C. manages to reflect on micro

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-30175839851669662702011-05-18T11:05:00.000Z2011-05-18T11:05:02.177Z

I'm currently working full time on my masters thesis. I've been struggling with the final research question within innovation in services and marketing but finally found my place with the subject: "Listening to the Consumer: Value for innovation and business development." So I'm writing a massive Literature Review on Services, Innovation, Chronological history of marketing and "Listening".

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-27994480432024340022011-05-15T22:55:00.005Z2011-05-16T13:50:43.660Z

Eftir að ég skrifaði stutan pistil um vefmiðla á villigötum þar sem ég fjallaði fyrst og fremst um borðastærðir kom fram ákveðin gagnrýni og spurningar vegna ummæla minna um Eyjuna. Það var því gaman að sjá Hjálmar hjá DataMarket taka upp svipaðan þráð á Facebook síðu sinni. Hann skellti auðvitað upp skýru grafi um stöðu Eyjunnar með tilliti til heimsókna unnið út frá gögnum Modernus. Ég tók mér

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-87675996840224483342011-05-11T22:44:00.000Z2011-05-13T20:30:28.073Z

Early today, Tony Hawk (Skateboarding Legend), posted the photo above and a question on Twitter and Facebook: Where am I? Many instantly knew this was Iceland and the Blue Lagoon. The Icelandic Social Media scene caught the thread with @gommit , @rosastef the social media mastermind at the @bluelagoonIS leading the way. Atli Már (@atlimarg) a Radio show host from Keflavik was the fastest kid on

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-3537933780420124832011-05-10T14:54:00.001Z2011-05-10T22:29:45.572Z

Það eru ákveðin fríðindi að búa á stað eins og Bifröst. Ótrúleg náttúrufegurð, stutt á fjöll, fjallahjólagötur fyrir utan gluggann minn, hlý og góð sumur og þessi ótrúlegi golfvöllur hinu megin við götuna.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-50496869701641714722011-05-09T09:04:00.002Z2011-05-09T10:56:04.641Z

by Oriolus Abstract: Þrátt fyrir mikla hreyfingu og gerjun á vefmiðlamarkaði virðast miðlarnir ekki geta komið sér saman um stöðluð vinnubrögð við vefmælingar né auglýsingastærðir. Ótrúlegt ósamræmi í vefborðastærðum er mjög bagalegt fyrir auglýsendur og að lokum einnig fyrir neytendur. IAB er staðlaráð vefauglýsingakaupenda í Bandaríkjunum sem kaupa um 86% af ölum vefborðum í landinu. Dæmi um

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-29564188416594668712011-04-26T00:09:00.000Z2011-04-26T00:09:42.717Z

Hlutfall vefauglýsinga hefur aukist gríðarlega sem hlutfall af fjárfestingum til markaðsmála á undanförnum árum. Þessi hluti fer í dag að stærstum hluta í hefbundna auglýsingaborða á stærstu vefsvæðum landsins. Nú síðustu þrjú ár höfum við til viðbótar séð gríðarlegan vöxt í auglýsingum á Facebook. Þessi þróun hefur orðið til þess að mörg fyrirtæki eru að enduruppgötva mátt Google AdWords

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com2tag:blogger.com,1999:blog-3505710.post-80938978329530280182011-02-28T00:37:00.005Z2011-04-26T00:39:26.946Z

Nýtt útlit vefútgáfu Viðskiptablaðsins er komið í loftið á www.vb.is. Óháð útlitslegu mati á síðunni eru þar tvær mjög áhugaverðar nýjungar. Sú fyrri er innskráningin. Nokkrir íslenskir vefmiðlar eru loksins farnir að fikta við innskráningu notenda (mbl.is og ja.is). Á vb.is er þetta mjög skýrt og boðið upp á Google eða Facebook skráningu. Þessu ber að fagna þar sem bættar upplýsingar um notendur

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-33775159120808911242011-02-03T00:23:00.020Z2011-04-26T00:35:49.100Z

The Fashion Icon Kenneth Cole messed up on Twitter today. Once again we witness colossal mistake by brands/celebs on Social Media. Few hours after the tweet, Kenneth Cole sends out an excuse and a few hours after that he removes the tweet and sends out an apology via Facebook. Kudos to him for acknowledging the mistake and sending out an excuse but the harm was done, news travels fast on social

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-30278544339257476902010-05-18T11:10:00.000Z2010-05-18T11:10:26.484Z

Just finished reading Inbound Marketing, by Halligan and Shah. Great book for people interested in social media marketing and inbound marketing. I guess this would also make a great gift to the non-believers within companies. Easy to read and convincing. I recommend it! Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-16532883539196346432010-01-13T00:16:00.001Z2010-01-13T00:16:23.242Z

Caesarean section Originally uploaded by gudmundur.ragnarssonI stumbled upon this photo of my dad. Thanks Hlédís for the info and Guðmundur Ragnarsson for the photo.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-85718613978294326872009-11-09T12:42:00.001Z2009-11-09T12:42:13.345Z

We've seen a glimps of the new Facebook Headquarters in Paolo Alto before, but now via contemporist.com we've got invited inside. What an amazing atmosphere on top of the ideology of an eco friendly workplace. As a cyclist I was proud to see some real fixies to back up the innovative environment! For more pictures go to   http://bit.ly/4BV8Jp Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-34843049169068481952009-11-06T00:29:00.003Z2009-11-06T00:37:50.437Z

As many know I live and work in Reykjavik, Iceland. I commute to work by bike and I'm relatively involved in the bicycle culture in Reykjavík.The Reykjavik bike scene has been quite flat until recently with successful Bike to work week, the opening of local shops like David's Kria Cycles and with the city showing greater interest in bicycling as an transportational option.Yesterday I met two guys

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-76649974972038724332009-10-15T02:37:00.001Z2009-10-15T02:37:59.736Z

The skyline of my daily commute. Fewer cranes this fall due to the economic collapse a year ago. Great route non the less... Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-51684956983647744092009-10-14T22:13:00.003Z2009-10-14T22:26:33.382Z

I was asked to speak at an Internet / Social Media conference in Iceland a while ago.Ratsjá the company I work for has probably the most experience in Social Media Marketing in Iceland, so I was asked to give some Icelandic examples and our input into social media marketing in Iceland focusing on Facebook. I'm sorry that the lecture is in Icelandic but many of my readers are local.To summarize

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-54338730855566033822009-09-16T10:20:00.002Z2009-09-16T10:27:21.625Z

A shop owner in Brakpan, South Africa, was tired of people breaking into his yard/shopso he came up with the idea of shaving his dog like a lion. Everyone in SA recognizes a lion, now he has no problem with thugs! South African ingenuityReceived this through e-mail, I apologize that I don't have the origin of the photo. See and download the full gallery on posterous Posted via email

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-22739043041644578382009-09-10T00:08:00.001Z2009-09-10T00:08:11.409Z

pic. Bardur by @gommit at 9.9.9. conferenceJust spent the day at 9.9.9. conference on Social Media in Iceland hosted by @hjortur.Loads of really interesting speakers, I was told that @aldakalda at The Iceland Weather Report was really good in the morning and during the day we discussed a lot why the Government hasn't used the super power of bloggers to fight the PR battle Iceland is fighting

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-51069673416189122932009-09-07T13:17:00.001Z2009-09-07T13:17:32.444Z

Magne Kvam, a friend of mine, just guided a MTB crew around Iceland for some photo shoot. It seems they did a route I´ve always dreamt of doing Mt.Bláfell at Landmannalaugar View Larger Map Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-81579569692367139672009-09-07T12:12:00.001Z2009-09-07T12:12:24.068Z

I work with great people at Ratsja and Jonsson & Le'macks. I've often woken up in the past in a job where I didn't feel well, where I didn't see myself in the future. I just came across this great cartoon by Hugh Mac­Leod at www.gapingvoid.com, got me thinking about my work-life and the importance of making the changes necessary to feel good at work. I feel good today!  Posted via email

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-46976417674177632022009-09-02T03:01:00.001Z2009-09-02T03:01:56.558Z

The family spent the weekend at Lake Thingvellir (Þingvallavatn). We had an amazing weekend and probably the last "warm" days of summer. View Larger Map Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-89762419894627220992009-09-02T02:00:00.001Z2009-09-02T02:00:36.322Z

Facebook is such an amazing tool.Last night I stumbled up on many of my old friends from Cagli in Italy View Larger Map I lived in Italy more or less from 1995 till 1998. Cagli was the place I called home and I proudly called myself Cagliese, "from Cagli".Cagli is a picturesque little village in the Marche region on the east side of the Appenines. The area is quiet and the people are genuinely

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-29064754667022321902009-08-27T15:22:00.002Z2009-08-27T15:24:49.769Z

We at Ratsja just recived our new light from our friend Annetta. Sennheisers and Annettas design and work goes on! Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-55560665361050807692009-08-26T21:53:00.001Z2009-08-26T21:53:54.512Z

Great article in Wired: "If that 80 percent number rings a bell, it's because of the famous Pareto principle, also known as the 80/20 rule. And it happens to be a recurring theme in Good Enough products. You can think of it this way: 20 percent of the effort, features, or investment often delivers 80 percent of the value to consumers. That means you can drastically simplify a product or service

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-88084535239983027962009-08-24T10:18:00.001Z2009-08-24T10:18:27.159Z

I follow web analytics quite fanatically, I'm a big fan of services like the HitWise blog (Both the UK and USA edition). I noticed some interesting numbers in the last HitWise USA blog regarding top searches in the last 4 weeks. As always the power of Google is shocking and I'm also pleased to see how high Southwest Airlines rank in Travel search terms. The "Back to School" search term results

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-29766209983927952802009-08-16T23:32:00.002Z2009-08-16T23:49:50.639Z

Via AdverblogShared via AddThis

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-38682163798661211462009-08-14T16:19:00.001Z2009-08-14T16:19:28.613Z

via garr.posterous.com I really like when designers and marketeers are sales oriented. I just came across this great design for condom packaging, not something you often talk about but important non the less. The strategy was to sell more to young women. So a sleek very nice looking packaging with all the details hidden on the back became the new product. Looks a bit like expensive cigarettes,

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-15785825544198923852009-08-12T00:06:00.002Z2009-08-12T00:35:30.211Z

Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-89491128576052127252009-08-10T10:07:00.002Z2009-08-11T23:23:20.672Z

Just returned from vacation. Had a great time with the family. The last few days I spent with good friends from Italy. We made a great trip to the mountains but had some major trouble with our car, so we "hitched" a ride to town. Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-85327750044876012432009-07-29T01:18:00.001Z2009-07-29T01:18:40.278Z

Great take on corporate twitter by Tom Fishburne, pls. check out his post. Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-82190688585131234812009-07-28T23:46:00.001Z2009-07-28T23:46:16.798Z

I've been working on a small marketing project for an amazing Icelandic Ceramic Artist, Elísabet Haraldsdottir.Check her work out at Facebook or www.elisabetharaldsdottir.com. More picture of her work to come.We're working on a virtual gallery with an e-commerce solution, if someone knows great examples or of an affordable software pls. let us know in the comments. Posted via email

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-17881783506642265232009-07-28T22:08:00.001Z2009-07-28T22:08:14.859Z

Im planning a trip for my friends from Italy. This is the first itinerary. 6th AugustArrival Reykjavík at Bardurs Place7thReykjavík, Hvanneyri. 8thHvanneyri, Eldborg, Snæfellsnes peninsula, Agriturismo/Campsite9thSnæfellsnes peninsula, Possible snowmobile, Bifröst hotel 10thBifrost, Húsafell, Possible snowmobile, Mountain road to Þingvellir, Gullfoss and Geysir, campsite at Flúðir Long day!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-86436741465641387722009-07-28T02:56:00.002Z2009-07-28T02:58:54.597Z

We've been spending the first days of our summer holiday at Bifrost. We've had amazing weather and had so much fun, It's so great to get a few days of to spend with your family 24/7.Now we're back at Reykjavík, doing some office work and some garden work before heading out again. Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-10859479180425554972009-07-23T20:29:00.003Z2009-07-24T21:41:11.065Z

In the wake of the Icelandic Economy Collapse and the failed business models of the banks that became bigger than the nation I came across this great episode of Peter Day's World of business at BBC World Service: Let's Start a Bank. Click here to listen --> InBiz: Let’s Start a Bank: Tx: 23 July 09 via Peter Day's World of Business on 7/23/09 Spirits low? Is the Credit Crunch getting you down? It

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-45149109380837262852009-07-23T01:24:00.001Z2009-07-23T01:24:23.891Z

Nice list of sales book from 800-CEO-READ SalesHQ.     SalesHQ Recommends Their Twenty Favorites via 800 CEO Read Blog by Todd Sattersten on 7/22/09 SalesHQ has posted a list of their 20 Must-Read Sales Books. Like any good list, there is tried and true as well as some less-knowns. Little Red Book of Selling by Jeffrey Gitomer [1] The Game by Neil Strauss Presentation Zen by Garr Reynolds

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-63933781929309802662009-07-23T00:12:00.001Z2009-07-23T00:12:16.892Z

Amazon.com just bought Zappos.com. Two great companies with very different brands and company culture.I guess Amazon will keep Zappos as it is, damaging the company culture of Zappos will make the company almost worthless. N.B. Amazon founded a Endless.com an e-commerce site selling shoes and accessories in 2007, will they close it or run it side by side Zappos.com? Posted via email

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-28265180421564911112009-07-22T22:59:00.001Z2009-07-22T22:59:08.992Z

Controversial new ads for Ally Bank done by BBH New York. Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-9772007485358447412009-07-22T12:07:00.001Z2009-07-22T12:07:30.340Z

I'm a Gypsy Knowledge Worker. Now working from incredibly beautiful Bifröst, sun is shining and the view is just amazing (My computer screen!!). Still I think it's great that my work is so mobile! Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-66419178800875540402009-07-22T01:50:00.001Z2009-07-22T01:50:48.501Z

Yahoo! has a new look. Clean and nice. What strikes me first is the Facebook Connect application. What a collide of giants! Now you can update your status and see your friends update on Yahoo! At the same time Yahoo! ads it's Ads next to the Facebook frame an thus monetizes the Facebook application. The same goes for MySpace. When looking at the mail, I can now view my Gmail next to my Yahoo!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-81235753385963026892009-07-21T23:28:00.001Z2009-07-21T23:28:57.874Z

I guess that's why we hardly ever use campsites in Iceland. We're now based in the west of Iceland for our summer vacation, traveling between our childhood homes and our secret campsites. Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-86459189247374527022009-07-09T15:15:00.001Z2009-07-09T15:15:14.976Z

Incredible fuel prices these days. just filled up my Peugeot for 10.000 ISK that's 184 ISK/L.(10.000 ISK = 55 Euro = 77 USD) I'm happy to be cycling these days. Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-43259329818192974382009-07-09T13:44:00.001Z2009-07-09T13:44:53.693Z

I might have my first Italian friends coming over since I moved back to Iceland from Italy. Raffaele a very good friend of mine from school is hopefully coming with some of his friends. Even though the ISK is the lowest it has been in decades rental cars are hard to find and really over prized. So now I'm looking for used cars to rent from my friends and family. I'm also creating a two week

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-11987112224002807082009-07-09T12:57:00.001Z2009-07-09T12:57:40.048Z

Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-17267797527583581882009-07-07T13:29:00.001Z2009-07-07T13:29:42.763Z

Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-73267722458994008692009-07-07T11:03:00.001Z2009-07-07T11:03:55.275Z

Nice article by Rupal Parekh on the AdvertisingAge blog on Agency Tweets. Just like here in Iceland many agencies are really struggling with this medium. I felt the article was some what pessimistic, there are quite a few agency tweets out there that are really good and tons of great tweets from people within the agencies. Ratsjá (@ratsja) has been Tweeting for more than a year now so have I (@

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-67015013088958464682009-07-01T01:17:00.001Z2009-07-01T01:17:39.650Z

The family had an amazing weekend in the west of Iceland. Took my son, Alexander, bouldering close to our camp. We had so much fun and he was so great on the rock. "Dad look at me I'm climbing like the spider!" Posted via email from bardur's posterous

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-37832276279744108522009-04-27T14:12:00.002Z2009-04-27T14:15:15.505Z

I've been watching Shai Agassi's lecture on TED over and over again. I just don't get it why Iceland isn't the first country aboard!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-15382331429289717052009-04-06T12:59:00.003Z2009-04-06T13:02:54.576Z

My prayers are with the people of Arezzo, my old friend from school and his family is ok, thank god! This brings back bad memories from the earthquakes in central Italy some 12 years ago.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-63626191590745820032009-03-31T21:45:00.004Z2009-03-31T21:48:01.659Z

Great speech by the Polish Jacek Utko about the rebirth of newspapers with the help of designers...For those interested in design and media this is a must!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-12945349193402572622009-03-25T10:57:00.001Z2009-03-25T10:57:12.460Z

A nice discussion with great case studies.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-70112094584133206152009-03-22T10:00:00.000Z2009-03-22T10:01:51.464Z

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-69032646521136396462009-03-21T16:34:00.001Z2009-03-21T16:36:46.194Z

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-21825605843996176502009-02-13T00:37:00.000Z2009-02-13T00:37:00.757Z

Looking at a possible buy next spring, 2007 Lemond poprad disc cyclocross bike. Hope the ISK will strengthen in the meantime.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-34402546102970026062009-02-09T23:55:00.003Z2009-02-10T00:16:20.621Z

At Ratsja we´ve been working on quite a few social media campaigns lately. We're really looking into how it actually works compared with traditional web advertising. Still we haven't managed to do a quantitative research that backs our case but we've been very satisfied with the results. We're fully aware that most of the time these are not stand alone procedures but in some cases it might be

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-27590655479696862072009-01-28T23:28:00.002Z2009-01-28T23:28:01.017Z

A new ad made for Síminn (Icelandic Telecom). Great soundtrack, an old Icelandic rock song by EGO redone by Arnar the singer from Leaves --> Check out "I Go Down".A great new campaign for Icelandair. Great soundtrack again! The song "Tunglið, tunglið taktu mig" is an old Icelandic folksong sung by Ellen Kristjánsdóttir one of Iceland's favorite singers .

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-27730061847816657882009-01-27T18:10:00.002Z2009-01-27T18:10:00.739Z

Nice new Icelandic ads that make fun of the recession in a nice way. By the way they are advertising used cars! The advertising agency also did a great mini site where you can create your own Lego Avatar.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-53664589253921063172009-01-27T16:30:00.000Z2009-01-27T16:31:30.665Z

Iceland from Eva Sturm on Vimeo.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-53012298267315576362009-01-26T18:04:00.001Z2009-01-26T18:06:19.664Z

What a great promotion!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-8833416420158365902009-01-21T16:13:00.000Z2009-01-21T16:13:00.311Z

Nice video from CommonCraft and PRweb about how it's possible to so great PR work online! Icelandic company, Nordic eMarketing, has been doing similar work with its ePR service.I'm a big fan of the work done by CommonCraft, check out their site www.commoncraft.com

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-73188585785612454462009-01-19T20:30:00.003Z2009-01-26T18:10:01.619Z

I'm an avid bicyclist and environmentalist so I commute to work almost every day. For this task I use a reliable old friend, a true Clydesdale. But now I'm dreaming of a new faster bread, I've had a crush on Van Dessel's Country Road Bob for years and this year it has never looked better! Simplicity, functionality and style, merged into one!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-26446151762499146522009-01-15T11:15:00.000Z2009-01-15T11:15:00.542Z

I just came across a nice article about milk marketing (Sorry only in Icelandic) in the Bændablaðið (Icelandic Farmers Newspaper). It talks about the marketing effort done by the Scandinavian milk producer Arla to defend it's market share against cheaper imported milk from Germany and Poland. The solution was to announce that milk was not just milk, the new Arla Express Milk is guarantied to be

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-85677880803556508822009-01-14T00:01:00.002Z2009-01-14T00:21:28.880Z

Six months working as a caretaker on Hamilton Island in Australia's Great Barrier Reef http://the.url.is/jbSounds nice!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-46651414842885288172009-01-06T01:26:00.001Z2009-01-06T01:29:47.546Z

Great article from Harvard Business Publishing:http://the.url.is/iw

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-70220664090295033262009-01-04T18:48:00.005Z2009-01-05T21:18:18.026Z

I've been reading a lot of "Best of 2008" lists. Books stand close to my heart and I always try to read as much as I possibly can, so a list of the best business books of 2008 was essential.There were a lot of great books in 2008 and the business books where no exception. A lot of them focused on the global economy and the financial markets and many discussed the role of innovation and

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-41255967255056430472009-01-03T05:58:00.001Z2009-01-03T16:18:20.668Z

Nice show real by one of the most successful advertising "directors duet" in Iceland, pity it looks like a monument for the rise and fall of the Icelandic economy.Still at the same time it is obvious that there are so many talented people in Iceland, I'm sure we'll get out of the recession quicker than anyone expects us to do! Þetta reddast!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-56544791398942358292009-01-02T17:11:00.001Z2009-01-02T17:46:03.594Z

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-61277747507751613662008-12-07T18:06:00.006Z2008-12-07T18:21:48.488Z

Just read a great post about working out while traveling... I remember using the gym at the Radison SAS hotel at the Oslo air terminal to squeeze in a workout between flights, those hotel gyms tend to be really boring.A list like this would really make the workout an adventure and lots of fun.I'll try to ad to this list when traveling to or through Iceland:Snorkeling at Silfra at lake

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-49497950860780444812008-12-02T08:53:00.000Z2008-12-02T08:54:18.422Z

Thorstein VeblenUS economist & social philosopher (1857 - 1929)

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-13377143298290844132008-11-10T09:31:00.003Z2008-11-10T09:36:51.138Z

Tough times in Iceland these days. The economic recession has hit the country hard.The advertising and media business is going through 40-60% downsizing so it affects us all. Ratsjá is still managing but we're really trying to find new innovative business strategies to strengthen our business model.Most Icelanders are constructing a plan b, some are moving abroad to make earnings in a stronger

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-87868947831676859182008-11-05T16:07:00.001Z2008-11-06T23:34:19.255Z

...more to come!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-17725932713866005162008-10-27T14:48:00.002Z2008-10-27T15:44:47.580Z

The family spent the weekend up north at Hvammstangi, a peculiar place in Northwest Iceland.The driving conditions driving north were not that good, icy roads and a mild blizard, but this only ads to the adventure. On Saturday night it started snowing and the wind blowing so we had a cosy cabin style evening, closed in by the storm. Sunday morning when we woke up it was all white; The winter has

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-17685279675083548422008-10-23T23:54:00.000Z2008-10-23T12:57:11.477Z

Southwest Airlines is loosing money for the first time since 1991, not on operating basis where they are still making money, but due to sharp decline in Jet Fuel prizes!!"Southwest has benefited for years from fuel hedging that shielded it somewhat from rising jet fuel prices, while most competitors lacked hedges, had hedges at much higher prices or hadn't invested enough to make much difference

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-53024259487072237782008-10-23T11:44:00.004Z2008-10-23T11:48:50.592Z

We‘ve been working a lot on social media lately. Figuring out who and how people are using it, looking for marketing opportunities. We’ve been advertising on Facebook, MySpace and Google; we’ve created fan pages, event invitations and groups. We’ve been twittering, blogging, using Flickr and YouTube etc.We’ve been doing quite well on these sites, it’s hard work but it gathers leads and dialogues

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-4421300334943872462008-10-19T15:27:00.002Z2008-11-10T09:43:40.719Z

During weekends we often retreat to Hvanneyri where I grew up. It‘s a small village on the west coast some 70 km north of Reykjavík and only 10 km from Borgarnes where Agnes grew up.It‘s a unique place with amazing scenery and relaxed atmosphere.Spring and fall are special to me, at that time we often keep some of our horses in the backyard and in the fields around the village thousands of The

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-49635555703654044532008-10-19T14:41:00.005Z2008-10-20T22:05:57.564Z

Spending the weekends at Bifröst University to work on my MSc thesis. Whole lot of work to do...I'm researching the innovation process of Icelandic Service firms and comparing it to tried and tested models of innovation in production companies. I'm excited about the work ahead but a bit worried how the Icelandic service sector will react to my questions.Well no time to blog!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-80962960973198131372008-10-16T09:41:00.001Z2008-10-16T09:48:02.634Z

Normal is getting dressed in clothes that you buy for work and driving through traffic in a car that you are still paying for - in order to get to the job you need to pay for the clothes and the car, and the house you leave vacant all day so you can afford to live in it. - Ellen Goodman

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-51958818143937198542008-10-15T20:59:00.001Z2008-10-15T20:59:00.255Z

Alexander is always fixing and repairing things, just like his dad!!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-64334212136044807632008-10-15T10:40:00.005Z2008-10-15T10:46:58.956Z

As Icelandic readers of my Eco-blog have noticed I sold our second car last year and started to bike to work. It can be tough in the Icelandic winter but none the less it gives me great pleasure.From October till April we use studded winter tires, Ive been trying to delay to change tires but after a glorious fall yesterday it's not avoidable anymore. I'll bee riding studded tires and mounting the

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-13479381398872973742008-10-08T00:48:00.002Z2008-10-15T10:34:34.515Z

CDO's made simple!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-64096886162100873432008-10-01T23:47:00.002Z2008-10-30T23:52:07.716Z

Today was the first day of cold weather commuting. I’m commuting a new route these days through the Laugardalur park, it’s a nice ride but far to short to be considered as training or some kind of a workout. So I just chill and try to enjoy these few minutes of solitary. No way I’m buying a second car again!My brother just wrote a nice blog on his bike blog about our last trip this summer. Those

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-7036470823745645312008-09-30T21:51:00.004Z2008-10-15T10:30:05.306Z

As mentioned earlier, my new company Ratsjá (e.Radar) is a media planning agency with a twist.It's a tough time for any advertising and marketing companies these days but we're still doing quite allot of interesting stuff.We launched the Korputorg shopping mall during one of the darkest financial crises the country has ever encountered. The opening was a huge success with around 10% of the

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-79331499592569948552008-05-25T23:49:00.001Z2008-05-25T23:59:16.468Z

Seems like it‘s been ages since I blogged on my personal blog. I’m going to try to reawake it. It will be my personal blog and I will only post on special occasions. So I‘m trying to install a RSS feed so you can simply subscribe with a reader. I‘ve been using Bloglines or Google Reader lately.To the right you can find my professional info at LinkedIn and a more personal/“for friends“ info at

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-13493564405235258922006-12-04T23:34:00.000Z2006-12-04T23:34:04.030Z

Agnes gave birth to a babyboy on the 29th of November. And life will never be the same :)More pictures at my Flickr site 

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-80084452745320363652006-11-20T21:29:00.000Z2006-11-20T21:51:00.517Z

Well after nine months it's finally time for our baby to arrive!! Or what? The expected date was today but it seems not to be quite ready to enter the outside world, I don't blame it! It snowed 15 cm saturday night after 4-5 days of -7°C. Brrr...Still lets hope it won't keep us waiting much longer! ;)

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1161304627571784402006-10-20T00:30:00.000Z2006-11-20T21:30:32.744Z

19/10/2006Originally uploaded by Bardur Orn. I guess Mozart thinks he's the small baby in the family! At least he's trying out all the new baby furniture in the house, a bit like the fairy tale of Goldilocks and the three bears. The real baby is due the 20th of November! :)

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1156025335421347702006-08-19T22:08:00.000Z2006-08-19T22:08:56.903Z

  

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-1154605497265059992006-08-03T11:43:00.000Z2006-08-03T11:44:57.720Z

We did a great tour around Hredavatn area. You can see The Bifrost Campus in the background  

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1154102095301856692006-07-28T15:53:00.000Z2006-07-28T15:54:59.416Z

  

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1146593048018848722006-05-02T18:01:00.000Z2006-05-02T18:04:58.956Z

I often post some great inovative ideas that take us out of the "box". This video is one of those ideas.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1145719417817902772006-04-22T14:32:00.000Z2006-05-02T18:04:36.543Z

It's Earth Day today, an American effort to get people mor conscious about the environment... Hope it has some effect, the americans really need it!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1145663676186739562006-04-21T23:48:00.000Z2006-04-21T23:54:36.196Z

Me and my wife went to Greece on a conference in end of March. We managed to squeeze in a few days in Crete were we lived for 6 months in 2004.It was a great trip, I will post pictures and more details soon. But I found this program similar to the "visited country map", that shows the route we flew from Iceland to Crete and back. More than 9000 km!!

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1145662559666613722006-04-21T23:31:00.000Z2006-04-21T23:58:00.703Z

Just filled out my "visited country map", seems I need to visit more countries...

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1133448983876996082005-12-01T14:35:00.000Z2005-12-01T14:56:23.953Z

A long time has passed since my last blog. Well here we go again...Again it’s Proclamation of Independence Day, the day Iceland proclaimed independence in 1918. This is a big day in my mind even though I’m not a nationalist; on the contrary I’m a firm believer in world without borders…I’m still working at Bifrost School of Business. I’m the Director of Marketing and work alongside my wife Agnes.

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1108998322106148702005-02-21T15:05:00.000Z2005-02-21T15:05:22.106Z

Picture sent by BárðurKnúið af GSMBloggi Og Vodafone

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com1tag:blogger.com,1999:blog-3505710.post-1108773668892456362005-02-19T00:17:00.000Z2005-02-19T00:41:08.893Z

I'm writing two small articles. One about the airline industry the other about the Icelandic communication market, interesting! ...or not! Nothing creative, creativity seems to be missing for now? The Icelandic Airline industry is an interesting market. Lot of fluctuations; the fuel price, travel trends, economic factors and of course security issues. We have an incredible industry here in

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1107788995013854022005-02-07T15:09:00.000Z2005-02-07T16:29:10.133Z

Finally I got the flu! I’m at home, chilling and coughing my lungs out. Carnival Day  Today is the “Bolludagur” (e. Buns day), this day people make wands out of a stick and paper and spank each other. If you get spanked you have to give the one that spanked you a bun. Weird, kinky tradition. Most people drop the spanking so they can eat more. This is some kind of a carnival Monday, but nothing

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0tag:blogger.com,1999:blog-3505710.post-1107563675260097552005-02-05T00:34:00.000Z2005-02-05T00:34:35.260Z

Driving to Reykjavik on Route 1Picture sent by BárðurKnúið af GSMBloggi Og Vodafone

Bárður Örn Gunnarssonhttps://profiles.google.com/104356653444489151954noreply@blogger.com0