Personal Marketing Blog. Marketing in Iceland and other niche markets, green marketing, e-marketing, web 2.0, social media and other innovative marketing solutions.
Just finished reading Inbound Marketing, by Halligan and Shah. Great book for people interested in social media marketing and inbound marketing. I guess this would also make a great gift to the non-believers within companies. Easy to read and convincing. I recommend it!
We've seen a glimps of the new Facebook Headquarters in Paolo Alto before, but now via contemporist.com we've got invited inside. What an amazing atmosphere on top of the ideology of an eco friendly workplace. As a cyclist I was proud to see some real fixies to back up the innovative environment! For more pictures go to http://bit.ly/4BV8Jp
As many know I live and work in Reykjavik, Iceland. I commute to work by bike and I'm relatively involved in the bicycle culture in Reykjavík. The Reykjavik bike scene has been quite flat until recently with successful Bike to work week, the opening of local shops like David's Kria Cycles and with the city showing greater interest in bicycling as an transportational option. Yesterday I met two guys from the Reykjavik City Transportation and environmental office. One of them was using an electric bike owned by the city. I got to take it for a spin and what a surprise, smooth ride and so simple to manage. Would love to try it on my grocery getter loaded and with strong head wind.
I was asked to speak at an Internet / Social Media conference in Iceland a while ago. Ratsjá the company I work for has probably the most experience in Social Media Marketing in Iceland, so I was asked to give some Icelandic examples and our input into social media marketing in Iceland focusing on Facebook. I'm sorry that the lecture is in Icelandic but many of my readers are local.To summarize the lecture: a. We're flying a plane that's still being built, but it's still old fashioned marketing b. Think before you act, there are many potholes on the road to social media glory c. Be strategic in what you do, especially on B2B level. d. Media Mix, don't do only social media be a chameleon e. Trial and error, constantly try new things, variations and strategies. You can sharpen your segmentation while monitoring the results. f. Monitor, learn, implement g. Have fun! "Products are made in the factory, but brands are created in the mind." - Walter Landor
A shop owner in Brakpan, South Africa, was tired of people breaking into his yard/shop so he came up with the idea of shaving his dog like a lion. Everyone in SA recognizes a lion, now he has no problem with thugs! South African ingenuity Received this through e-mail, I apologize that I don't have the origin of the photo.
Marketing enthusiast, currently the CEO of Ratsja a media planning and marketing consulting firm. Married and a father of an amazing son. Environmentalist, avid cyclist and at home in the great outdoors.
Just finished reading Inbound Marketing, by Halligan and Shah. Great book for people interested in social media marketing and inbound marketing. I guess this would also make a great gift to the non-believers within companies. Easy to read and convincing. I recommend it! 
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