Tuesday, May 18, 2010

Inbound Marketing

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)Just finished reading Inbound Marketing, by Halligan and Shah. Great book for people interested in social media marketing and inbound marketing. I guess this would also make a great gift to the non-believers within companies. Easy to read and convincing. I recommend it!

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Wednesday, January 13, 2010

Caesarean section


Caesarean section
Originally uploaded by gudmundur.ragnarsson

I stumbled upon this photo of my dad. Thanks Hlédís for the info and Guðmundur Ragnarsson for the photo.

Monday, November 09, 2009

Fixies at Facebook's new Headquarters

We've seen a glimps of the new Facebook Headquarters in Paolo Alto before, but now via contemporist.com we've got invited inside. What an amazing atmosphere on top of the ideology of an eco friendly workplace.
As a cyclist I was proud to see some real fixies to back up the innovative environment! For more pictures go to   http://bit.ly/4BV8Jp

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Friday, November 06, 2009

Comuting and bike culture in Reykjavik

As many know I live and work in Reykjavik, Iceland. I commute to work by bike and I'm relatively involved in the bicycle culture in Reykjavík.
The Reykjavik bike scene has been quite flat until recently with successful Bike to work week, the opening of local shops like David's Kria Cycles and with the city showing greater interest in bicycling as an transportational option.

Yesterday I met two guys from the Reykjavik City Transportation and environmental office. One of them was using an electric bike owned by the city. I got to take it for a spin and what a surprise, smooth ride and so simple to manage. Would love to try it on my grocery getter
loaded and with strong head wind.


Thursday, October 15, 2009

Fall commuting in Reykjavík

The skyline of my daily commute. Fewer cranes this fall due to the
economic collapse a year ago. Great route non the less...

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Wednesday, October 14, 2009

Speaking at 999 Conference in Iceland

I was asked to speak at an Internet / Social Media conference in Iceland a while ago.
Ratsjá the company I work for has probably the most experience in Social Media Marketing in Iceland, so I was asked to give some Icelandic examples and our input into social media marketing in Iceland focusing on Facebook.
I'm sorry that the lecture is in Icelandic but many of my readers are local.

To summarize the lecture:
a. We're flying a plane that's still being built, but it's still old fashioned marketing
b. Think before you act, there are many potholes on the road to social media glory
c. Be strategic in what you do, especially on B2B level.
d. Media Mix, don't do only social media be a chameleon
e. Trial and error, constantly try new things, variations and strategies. You can sharpen your segmentation while monitoring the results.
f. Monitor, learn, implement
g. Have fun!

"Products are made in the factory, but brands are created in the mind."
- Walter Landor

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Wednesday, September 16, 2009

Creative lions

A shop owner in Brakpan, South Africa, was tired of people breaking into his yard/shop
so he came up with the idea of shaving his dog like a lion. Everyone in SA recognizes a lion, now he has no problem with thugs!
South African ingenuity
Received this through e-mail, I apologize that I don't have the origin of the photo.


See and download the full gallery on posterous

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